Blogging & Branding

Updated: Jan 1

We’ve collaborated & connected the most important pieces that you’ll need to build and brand your business and blog. If you're ready to hit the the ground and introduce yourself to the world, let's get started.


When you think of branding, there are several avenues to get lost in. Focus solely on representing and showing your product/services In the most professional way possible. Advertising is the top choice in achieving these goals.


Google Adsense


The best way to take advantage is by using advertising hosts such as Google Adsense. We’ve found that Google connects with the biggest networks world wide offering comprehensive programs that generate revenue.


Google Adsense takes all of the hard work out of the process and just cuts you a check. It’s essentially an commission-based affiliate program that helps you to advertise. When one of your readers clicks on a link on your blog, they get sent to an advertiser’s site and you earn a commission, just for the click.


Most web hosts offer a multitude of advertising applications through their dashboard. Google Adsense is a fairly common option amongst them all. Getting started is quite easy, as well. Once your have established your web host and created your Adsense account, connect, and paste the code in your pages header. A two week wait is ahead of you, so be patient.

Selling Products & Services


Selling your own products/services without an organized plan is destined for failure. Understand the needs of your market, make your business known locally and online, and direct people to your blog/website. As your blog grows, you will begin to see your audience expand and your products and services will sell themselves.


Use your blogs dashboard to increase the visibility of your blog through email marketing and sharing your link. Use your store front page as a landing location for all sales. This means, attach the direct link to every social media post and email sent. Make then click the link! Highlighting the link can bring attention to your readers. A few additional items to sell as a blogger include:

  • Digital Downloads

  • E-Books

  • Video tutorials

  • Self-Helps Books

  • & E-courses

These options, by far, are amongst the most commonly consumed materials sold online. They require little to no overhead and no shipping costs. The perfect way to keep the price low and inviting right? If you are extremely knowledgeable in your field, an e-book or self-help books can practically write itself. Just journal through your experience and put it all together, like a puzzle. It’s really that simple. Give it a try, you might surprise yourself!


Selling your own products and services directly on your blog is a great way to increase your income. As your blog grows and you begin to see a wider audience, your products and services will begin to sell themselves.


Use the sidebar of your blog to increase the visibility and link what you sell to your storefront page. Afew additional items to sell as a blogger include:


  • Digital Downloads

  • Ebooks

  • video tutorials

  • and e-courses


These are amongst the most commonly consumed digital materials sold with little to no overhead and no shipping costs. The perfect way to keep the price low and inviting. If you are extremely knowledgeable in your field, an ebook can practically write itself. Give it a try, you might surprise yourself!

Monetize your Blog

Finally, another way to monetize is by creating membership options for your readers on your blog. This option will allow you to offer members more exclusive content. Once a member feels as though they are receiving more than a regular customer, they spend money. The concept is simple. Offer products that play off of your blog.


For example, you could offer:


  • unlimited downloads of digital goods,

  • free consultations,

  • a private network or forum where community members can mix and mingle,

  • & private content


available to members only. There are many ways a blog can capitalize on popularity and traffic, but only if you want it. Choosing the best way, will depends on your goals and the purpose of your blog.

Take the time to explore the many ways you can make money from blogging!


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