It's time to step behind the scenes and take a look at some simple designs to help grow your business! When it comes to web design, the most overlooked action is "updating your website" Having a website will help you build your business, increase your business credibility, promote, and reach a larger audience!
There are several misconceptions about what it takes to run a successful online business and most underestimate the time, energy, and skill it actually takes to complete this mission. Although this is a tedious task, it is necessary to evolve online to maintain your presence and hold leverage towards competitors. Competitors gear their site towards their products and services (Ex: when a new product is available, it is broadcasted on home page, store page, and social media websites) which normally produces great results.
"According to many sources, more than 90% of all online business start-ups end in failure within the first 120 days."
MAKE A PLAN & DESIGN
Creating a business goal and doing the work can set you apart from the rest! Consider everything that matters when designing such as: Visual Design, Navigation, Content, Information Accessibility, and Branding.
People are visually oriented creatures, so utilizing great graphics is a good way to make your website more appealing. You have second to impress your visitors - and potential customer - and let them know about your business and professional offerings. Use your resources (typically offered by host) and strategically include add-ons like: Scrolling text, animation, and/or ﬂash intros. Tip: Use add-ons sparingly and only emphasize a point for maximum effect.
The first step with navigation should include functionality. Test your website and ensuret that you are able to easily trsansition from each page and each service/product. Showing a complete view of all items/services can save your web viewers time when making purchases. The website design should be accessible from any page and adding a site map is an additional great idea (if available).
This content that you add to your website is undoubtedly the backbone of your website! It plays a major role in your search engine placement (SEO) and gives viewers the convenience of finding you quicker. Be sure that your website is informative, easy to read, and precise. When your web content is well thought out, your website design becomes engaging, effective and popular!
Outside of design, your website is useless unless it's web-friendly. It should work on all the major browsers and that they utilize meta tags for a full function. This is where SEO comes in handy! A great website anticipates what your visitor is thinking, caters directly to their needs, and has elements positioned in a way that makes sense.
If a visitor is searching for one of your products/services on a search engine where your site is listed, be sure to have a website landing page that is directly relevant to what they searched for. This saves them the time of filtering through all of your information. Viewers may need to access only a phone number or address, or just a certain bit of info. For this reason itʼs important to place key information in plain site, in an area thatʼs easily accessible.
Essentially, your website is a direct reﬂection of your business and brand. An immediate visual connection between your logo, print material, and location can truly push your business to a success one. Create a website that does this not only contribute to the memorability of your branding, but adds a level of credibility to your overall business! Its definitely possible.
Your website is one of the most important tools you have in your arsenal to get more - and better - clients and customers. Keep your core values, save time and money, use your resources (outsourcers, social media, friends.family), solve a problem, and know your value. When you focus on the big picture, the results are always worth it!